Tips for digital publishing

 

Digital publishing has been and will continue to be a difficult to ride wave. Be prepared to act quickly, but deliberately. Ask the people with the new ideas if there is really a "there" there. Ask the Product Developer how certain/uncertain is the return on the investment in the new technology. Could we end up in the same place as where we started, with the exact same problems? How do you test out a choice to ensure it’s not just fodder for an engineer’s resume? Any project can come to naught, how deep is your investment in time, effort, ande money – and how long will it take to regroup/undo? Scaling cannot be built entirely on adding staff, even if - or especially if - they are all brilliant. If you are #3 in the field, find a new field. Important framing question: will Google win in AI? How will that affect ad dollars and strategy?