I just read a white paper on "influence".
"The Influence Landscape" is not a bad digest of the trend that sees
some big changes underway in the machinery of publicity, most due to the
increasingly dominant channel of communication called 'The World Wide
Web."Something's insightful here – something's banal. Something's here
reasonable – some not. Some I agree with – some not. Kind of par for the course. But the baseline
is: Media is about influence. And the channels of influence are shifting.
Digital media provide the mechanism for better measure, maybe, of what
influence is. The new media certainly has allowed new experts to arise, many of
whom the very people that the conventional press previously relied on, who have
created new nexi (plural of nexus) for influential communities to arise around.
How much does a hot shot rocket star developer care today about being quoted in
a magazine? Some, but less than in the past.
Why? Because they have their own blog, or the count on an influencer to
blog or tweet their words at public forums – even more so than they can count
on a reporter to report the same.
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