Involved with the Web since the very early days and credit it has been a magical extension of the mind, of the universal mind, even. But, while it breaks down established media – a pointed example for me is the way it obliterated the computer trade press, the Web must be an afterthought. There is a lot of talk about this of late, and I find Gladwell’s critique of Anderson’s Free manifesto the most compelling digest view of said. Yet Anderson discovered something not easily apparent. Basically, a band shouldn’t expect even ‘gas money’ out of record sales. It should just get out there and play bars and sell t-shirts. Disruptive new medium has closed the book on the music business as it was known. Yet there were fixable elements of the record business – things could have been done differently – the descent could have been different, even forestalled. Marshall McLuhan hypothesized that each new medium encapsulates former mediums. This may have been less obvious for TV, which fed on Newspap...