Monday, December 26, 2016

Big data aint got no place to go

What's going on behind that Facebook quiz? Cambridge Analytica gets a look at personality scores and, thanks to Facebook, gains access to their profiles and real names. The firm sells analytics, data, profiles. It's what they call big data psychographics.

The big data world that I work in has a sort of a hangover going on right now – some dizzy blur after a long period of heady growth. Something happened in the way of a Godsmack, on the road to Antioch, in the shape of Brexit and Donald Trump’s surprising rise. For many a wonks, it is no surprise. READ MORE....

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